• ASICS Europe and Right To Play proudly presents: The Power of Play


    This week corporate partner ASICS and Right To Play proudly present the mini documentary the Power of Play as part of their I Move Me campaign, filmed in Ghana. The video shows what play and movement does to for the development of a child, a community and even a country. We are very proud to share this with you.


    Same Philosophy

    You may know ASICS as a sports brand, but to us they are much more than that. ASICS has supported Right To Play for a few years already as both organisations share the same philosophy about the Power of Play. In 1949 Kihachiro Onitsuka founded ASICS with a clear philosophy to help people move more and feel healthy in both mind and body. From product innovations to charitable partnerships, this philosophy continues to drive what the company does today, including the partnership with Right To Play. 


    I Move Me ​

    With their campaign I Move Me, the company not only shares the story of their Movement Ambassadors but also of Right To Play. In a 16+ min documentary we are sharing our work through the stories of four children, a Right To Play trained teacher and coach. Our Athlete Ambassador Akwasi Frimpong is the story teller within the documentary. And so, all comes together: the way you move shows the world who you are. Whatever your moves may sound like, look like, or be—they’re meant to be seen. (Don’t ever let anyone tell you otherwise.) So, own who you are. Your authentic, real self is the most powerful and positive statement you can make on the world. I MOVE ME. We as Right To Play are proud to be part of it.