For Immediate Release
2008 OLYMPIANS MAKE THEIR MEDALS COUNT FOR CHILDREN AROUND THE WORLD 
Dutch Olympic Bronze Medalist Ruben Houkes Is First To Win

BEIJING, CHINA (August 11, 2008) - As the world’s best athletes compete at the Beijing 2008 Olympic Games, many Olympians -- including American swimmer Natalie Coughlin, and sprinter Lauryn Williams, Ethiopian distance runner Haile Gebrselassie and Canada’s flatwater kayaker Adam van Koeverden -- are aiming to make their medals count three times over: for themselves, their countries, and also for children in need. Through the Johnson & Johnson Hearts of Gold program, the Company will make a donation to the international humanitarian organization Right To Play for every medal won by the organization’s Athlete Ambassadors. The Ambassadors are selected for their ability to be positive role models for children and their willingness to work on behalf of Right To Play. Ruben Houkes, Olympic bronze medal winner in judo from the Netherlands, is the first Hearts of Gold medal grant winner of the Beijing 2008 Olympic Games.

Johnson & Johnson launched Hearts of Gold exclusively for Beijing Olympians to inspire and enable them to give of themselves and help make a difference through simple yet meaningful acts of caring.Through the program, Olympians will help support Right To Play, which uses sport and play programs to improve health, build life skills, and foster peace for children and communities around the world affected by war, poverty and disease.

Via the medal grants program, Johnson & Johnson will donate $20,000 per gold medal, $15,000 per silver medal and $10,000 per bronze medal. This funding will provide critical programs for Right To Play, including:

• GOLD: training 200 new Coaches in HIV and AIDS education and prevention programs in Liberia and the implementation of sport and play activities for 6,500 children
• SILVER: Development and rehabilitation of safe play spaces in Uganda for 6,500 children or delivering child development training to 500 Coaches in Jordan
• BRONZE: providing sport and play equipment for 6,000 children in Azerbaijan or training holistic child development for 300 Coaches in Jordan

"It’s an amazing experience to win an Olympic gold medal on behalf of my team and my country," Coughlin said.  “And now it’s equally amazing to think that my success in the pool will help communities and children around the world. There are so many different ways that Olympians can make a positive impact, and I hope I continue to do well so that we can raise even more funds for Right To Play.”

Through the Hearts of Gold program, Olympians are supporting Right To Play, which uses sport and play programs to improve health, build life skills, and foster peace for children and communities around the world affected by war, poverty and disease.  To date, 40 Athlete Ambassadors/Teams from 13 countries, representing 25 sports have signed up for the medal grants program:

Throughout the 17 days of competition, other Beijing Olympians can also apply to become Athlete Ambassadors for Right To Play and elect to make their medals count for children. Right To Play’s Athlete Ambassadors believe in the vision to create a healthier and safer world through the power of sport and play and have a shared commitment to the best values of sport.

“Becoming an Olympian is a life-changing experience for any athlete,” said Natalie Coughlin, who will be competing in six events in Beijing and who also serves as a spokesperson for Hearts of Gold.  “And now, through the medal grants program, it’s amazing to think that if I achieve my personal Olympic dreams, it also means I’ll be helping children.  It’s an honor to be able to share the Olympic experience in this way.”

The Hearts of Gold medal grants program was inspired by the generous actions of Norway’s Johann Olav Koss, a four-time Olympic gold medalist and Right To Play’s founder, president and CEO.  In 1994, Koss donated a large portion of his medal winnings to start “Olympic Aid,” the organization that would later become Right To Play. Today, Right To Play operates sport and play programs and other projects in more than 20 countries in Africa, Asia and the Middle East.

“Johann’s story demonstrates the powerful and positive impact an Olympian can have on others, as Right To Play has truly changed lives around the world,” said Owen Rankin, Vice President, Corporate Equity and Olympic Sponsorship, Johnson & Johnson. “Similarly, we wanted to provide a way for the Athlete Ambassadors competing in Beijing to accomplish two things at once celebrate their achievements while also making their Olympic moment last well into the future.”

In addition to the medal grants program, Hearts of Gold will also provide other ways for Beijing Olympians to support Right To Play, including fully-funded, three-month service fellowships and a live benefit auction on August 19^th at the Johnson & Johnson Olympic Games Pavilion.

Contacts:

For further info, please visit http://www.jnj.com.cn/olympics/en/

About Johnson & Johnson
Caring for the world, one person at a time ... inspires and unites the people of Johnson & Johnson. We embrace research and science—bringing innovative ideas, products and services to advance the health and well-being of people. Our 120,200 employees at more than 250 Johnson & Johnson companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. Johnson & Johnson is an Official Partner of the Beijing 2008 Olympic and Paralympic Games, a Worldwide Partner of the International Olympic Committee, and a Proud Partner of the United States Olympic Committee and the U.S. Olympic Team.

About Right To Play
Right To Play is an international humanitarian organization that uses sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East. Top athletes from more than 40 countries already volunteer their support for the organization as Athlete Ambassadors. Right To Play programs aim to teach children important life skills and values, educate communities around health issues and disease prevention, encourage integration and tolerance and empower people to make a difference in their communities.